Our Strategy & Challenge

The client is struggling to create a cohesive brand identity that positions them as a luxury brand based on their use of quality ingredients and the versatility they offer with multiple products for different ages and genders. They strive to create an elegant, sophisticated, and friendly brand identity that caters to all skin types.

To accomplish this, the client needs a full logo suite, custom color palette, package design, and brand guide that embodies their ethos and identifies their target audience. We want their brand to stand out in a saturated market. To succeed, we need logo that has a friendly feel, using soft, custom typography that embodies the sweet, decadent feel of their skincare products and plays into their name “Dulci”. A rich color palette will embody the luscious nature of their products while maintaining professionalism and positioning them as a luxury brand. This design will appeal to a wide range of ages with its simple packaging and timeless graphics.